Apple’s Innovation Strategy Essay

Innovation strategies are important for businesses to remain viable in this competitive market. Innovation also allows businesses to set the pace for the future. Apple continues to be the known as one of the leading electronic manufacturers in the world. Their innovation continues to displace consumer and remain a threat to its competitors. Apple is known for its Mac line of products. This paper will describe and evaluate Apples Innovative Strategy, tin information from the Securities and Exchange Commission (SEC) filings, and introduce the Mac Mini from Apple.Description of Innovation StrategyIn todays society, consumers want the latest engineering science in their homes and businesses. Apple continues to provide new products and meet the needs of the consumers. Apple has been successful because of their effective marketing and research strategies. Apples innovation has allowed them to assign desktops, iPads, iPods, notebooks, and wireless devices just to list some of their prod ucts (Apple Inc., 2015).. Apple continues to provide high quality, moderately priced products to consumers. The organization uses consumer scenes to get feedback on how well the products are doing in the market. The survey also provides other features consumers would like within a product.In 2014, Apple introduced the Mac Mini after the discontinuation of the server model. The Mac Mini was the showtime consumer desktop to be sold without display, keyboard, or mouse after Apples success release of the iMac (Apple Inc, 2015). The target consumers of this product are consumers changing from the tralatitious Windows PC. The purpose is compatibility. The Mac Mini added feature is the HDMI port which allows consumers to connect to televisions or other display as an alternative to Apple TV.